好的企业名称能给人留下深刻的记忆，美好的印象,易记忆、易读、易上口、易清晰的上口音韵，易写的特点。如果公司或品牌名子的识别有难度，过长，难认的字不利于书写，不利于记忆，往往使人产生原始性的抵抗心理，使大众的印象产生障碍。

1、从消费者的角度命名
传统的店铺命名方式，大多是从经营者的角度命名的，即根据经营者的需要，选择自己喜欢的名字。这种命名方式，现在已经被很多人放弃不用了。因为它虽然能满足、适合经营者的需要，但不一定能满足、适合顾客的需要，甚至会使顾客产生反感。从顾客的角度去命名已经成为众多商家和企业首选的命名思路。这样的命名思路，要求取名字应符合顾客的需要，使顾客产生好感，得到某种心理满足。
Traditional shops naming, mostly from the perspective of the operator named that, according to the operator's needs, choose your favorite name. This naming, has now been abandoned without a lot of people. Because although it is able to meet for the needs of operators, but not necessarily be able to meet for the needs of customers, and even make the customer resentment. From the customer's point of view to naming has become the first choice for many businesses and corporate naming ideas. Such naming ideas, requirements to take the name should be consistent with the needs of customers, so that customers feel good, get some sort of psychological satisfaction.
2、从产品和服务的角度命名
从产品的角度去命名，常用的方法是突出自己产品的特性，以自己提供给顾客的服务所具备的特点，来为公司命名的。
From the perspective of products to name, commonly used method is to highlight the characteristics of their products in order to provide their own services to customers have the characteristics to the company named.
3、从产地的角度命名
这种命名思路，通常适用于那些经营土特产的商店，或是经营某种具有独特风味的餐馆等，应注意所使用的产地最好是广为人知的著名产地。
This naming ideas, usually applied to those operating specialty shops, or run some kind of a unique flavor restaurants, etc., should pay attention to the origin of the use of the best-known place of origin is known.
4、从目标市场的角度来命名
店铺、商号在预先对自己的目标市场进行定位后，就可以从目标的角度来命名。一个好的店铺名称必须适合其目标顾客的心理需求，适合该店铺的经营宗旨和情调，这样才能树立美好的形象，从而增加对顾客的吸引力。
Shops, businesses in the target market in advance of their positioning, it can be named from the perspective of the target. A good shop name must fit the psychological needs of their target customers for the shop's business purpose and mood, so as to establish a good image, thereby increasing the attractiveness to customers.
5、从文化的角度命名
商家在给自己命名时，如果能够注入特定的文化成份，使其具有一定的文化内涵。不仅可以提高自己的档次和品位，而且能够引起更多顾客的注意。
Businesses in the naming himself, if we can inject specific cultural ingredients, it has a certain cultural connotations. Can not only improve their quality and taste, but also to attract more attention of customers.

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